Nexoma
Identity for an automation startup
Identity and pieces for Nexoma, a startup offering business automations built with n8n. I worked directly with the product owner. It never launched because funding fell through, but it left brand mark proposals, social media posts, a LinkedIn cover and Google Ads banners.
What I did
- Brand marksI designed a condensed wordmark with a “powered by n8n” badge and a symbol: the N drawn as connected nodes, like an automation flow. I produced it in blue, turquoise and outline, plus profile versions.
- Visual systemA palette of deep teal blues and turquoise gradients on dark backgrounds, with circuit lines as a graphic element.
- Posts by industryOne introduction post and one per industry (medical practices, law firms, sports centers and real estate agencies), each listing the tasks Nexoma could automate for that business.
- LinkedIn and Google AdsLinkedIn cover and profile picture, and Google Ads in three formats: square, vertical and banner.
The project never launched due to lack of funding.
Brand marks
My proposals: the N made of connected nodes and the “powered by n8n” wordmark. The startup ended up using a logo designed by the product owner.
Logo in use
Social media
Google Ads banners
The ads use the final logo, designed by the product owner.
Process: earlier versions3
Earlier versions of the cover, before adjusting the type size to the LinkedIn format.