Animal Stream
Branding for a streaming channel
Visual identity and pieces for Animal Stream, a streaming channel with interview, music and vegan cooking shows. It includes the brand marks and their variants, the on-air animation, Instagram posts, YouTube thumbnails and lower thirds. A freelance graphic design project.
What I did
- Brand marksI built the system with the client around one concept: where digital meets natural. The logo combines a mountain, the sun and a sound wave, with a saturated synthwave-inspired palette of purples, pinks and blues.
- VariantsI developed full-color and single-color versions, positive and negative, horizontal and stylized for stickers, to cover different media and backgrounds. The client approved them all.
- Broadcast animationI worked with the video team on animating the logo as an on-screen bug that identifies the channel during the live show.
- Social media and YouTubeI designed the Instagram posts for each show and segment, stories for broadcast days and the YouTube thumbnails, all within the same visual system.
- Lower thirdsI designed one lower third per segment to introduce each host on screen, as part of the broadcast graphics package.
The channel’s videos were edited by someone else; here I only show the pieces I designed.
Brand marks and variants
The main logo and its stylized, single-color, horizontal, positive and negative versions.
Broadcast animation
Instagram posts
In the order they were published.
YouTube thumbnails
Lower thirds
One lower third per segment, to introduce whoever is speaking on screen.