Victoria Vegana
Brand identity and visual system
A complete visual system for Victoria Vegana, a vegan activist and content creator: symbols and wordmarks, color palette, stickers, Instagram and YouTube pieces and brand applications across different formats. A freelance graphic design project, organized into four weeks with defined deliverables.
What I did
- Moodboard and visual directionWeek 1. I built two moodboards with references, colors and possible styles to define the brand’s tone and aesthetic. Victoria chose the first direction: the camera, microphone and headphone elements connected with her content.Deliverable: PDF with moodboard and visual direction.
- Brand marksWeek 2. I developed graphic proposals up to the final version: symbol, wordmark and horizontal and vertical lockups, with their clear space.Deliverable: marks in color, black and white, and variants.
- Visual identityWeek 3. I defined the color palette, typefaces and a set of graphic elements and stickers that extend the system.Deliverable: identity guide.
- Social media applicationsWeek 4. I designed the YouTube channel banner, thumbnails and templates for Instagram posts, flyers and highlight covers.Deliverable: editable social media kit.
The mockups are illustrative, made for the portfolio: they were not part of the delivery.
Social media
YouTube
Brand marks
Symbols and wordmarks in horizontal and vertical lockups, plus the social media icon.
Color palette
Stickers
Applications
Process: early deliverables8
What I showed Victoria before the final version: the two moodboards from week 1 and the first proposals for the logo and graphic elements.